My approach for this logo was to place a subtle thumbtack (for “sticking”) within the negative space of the letter S and use that as an icon. I was so happy with how this design came out that I featured it on my portfolio.įor the fonts I used a pairing of Acre and Dynalight - one of my favorite duos that I listed in an article about logo font pairings I wrote last year. The goal for this logo was to create a retro look, but not just any retro look. The client wanted it to look like something you would see before an old television show. In the end I went with an iconic mark that combines the K and 5 and extends into a surrounding emblem to make it look unique and distinguished. I had to look at a lot of examples of design from this era to really know how to approach this one. This logo was for a local client who wanted something Philadelphia-related.
I created an emblem-style design with a text banner going over it and the Philadelphia skyline in the background. The client ended up not using this design, so it’s available for sale if interested. This design was meant for a SAAS business. The name is pretty straightforward in suggesting what should be depicted in the logo - a panda and a beehive, so that’s what I designed. This is a simple panda holding a beehive. It’s a single button that when pressed it connects you with a relative or loved one. The name is a play on “assistance” and “stem”, which means voice in Dutch.
The sentiment this client wanted me to communicate with his logo is “the voice that leads you back home,” so I designed an icon that depicts a simple house with sound waves coming from it. I paired it with Michroma - a really nice technological-style font. I added this one to my portfolio as well. Logos can sometimes start off as a photograph. This client wanted me to use a picture of his dog as inspiration for his logo, which is exactly what I did.
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